Anyone who follows the sale of ingredients in recent years will not be surprised, as cranberry has once again achieved significant growth in dietary supplements. Driven by the research behind the anti-adhesion effects of cranberry proanthocyanidins (PACs) in urinary tract infections and other health areas, sales of cranberry supplements as a major ingredient have increased by about 22% over the past year. According to SPINS, the US market value is nearly 80 million US dollars

Cranberry

Cranberry is an evergreen shrub found in wet areas. Cranberry is native to the northern United States. Cranberry include pigments of powders, liquids and anthocyanins. Cranberry can be used in dietary supplement products, in the food and beverage industry as a natural food coloring, as well as in seafood and poultry, antioxidants in the skin, and as an active ingredient in the treatment of bladder infections.

Market Segmentation of Cranberry 

Depending on the product form, the cranberry portion includes liquid, dry and powder. Of all these, the powder fraction accounts for the majority and is expected to increase during the forecast period. Cranberry powder is widely used as a dietary supplement for the treatment of bladder infections. Some studies have shown that drinking cranberry juice can reduce the risk of repeated urinary tract infections in the elderly.

Depending on the application, the cranberry portion includes food, beverages, pharmaceuticals, nutritional products, confectionery, bread, personal care and beauty products. Among all of these, the pharmaceutical industry has a large share and is expected to maintain steady growth during the forecast period. Second, the food sector, which is a natural food flavor, is expected to fuel the market during the forecast period. The cranberry market is also closely related to the dietary supplement and syrup market. Cranberry is also used in cosmetics and skin care products and is expected to have a relatively modest increase during the forecast period.

Market Update of Cranberry

As the demand for natural flavors and colorants continues to grow, consumers are more likely to use cranberry products rather than artificial preparations, while lifestyle changes focus more on natural products and help drive the global market. Demand growth. The application of cranberry and consumer preference for its intense red pigments are expected to result in increased global market demand for cranberry. The seasonal supply and fluctuating prices of cranberry and the stubborn disease caused by beetle destroying global cranberries are the only restrictions on the cranberry market.